What's new

Welcome to qufiy | Welcome My Forum

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

What is This “Deinfluencing” Trend and Should Brands Care?

Hoca

Administrator
Staff member
Joined
Mar 19, 2024
Messages
327
Reaction score
0
Points
16
671731-PPN5P6-214-300x200.jpg
You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And do brands using influencers need to worry? We’ll summarize the trend and key takeaways in this quick article.

In essence, deinfluencing stems from weariness over influencers who promote new products daily with little discrimination. To some, these fast-talking influencers come off more as “Shill Anything Barbies” than authentic recommenders.

Followers grow tired of the constant indiscriminate hard sell. And they increasingly demand more thoughtful consumption from both brands and influencers. Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality.

However, the impact on brands involved in influencer marketing varies widely. As with any trend, moderation is key. Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift:

  • Partner with values-aligned influencers who balance sponsored and non-sponsored content. Don’t work with “Shill Anything Barbies.”
  • Create thoughtful creative briefs focused on how products solve problems or delight audiences rather than discounts alone.
  • Emphasize value propositions beyond low costs, like quality materials, ethical factories, durability over seasons, etc.

While some demonize anything sponsored, the heart of deinfluencing simply pushes for more conscious consumption and promotion. Brands who avoid falling into fast fashion traps have little to worry over.

For more details on deinfluencing, where it came from, and how brands can best respond to this trend, head over to the Carusele blog to read our recent in-depth post: “What is Deinfluencing and Should Brands Be Worried About This New Trend?


Keep up to date on industry news with our short, to-the point industry update, delivered every two weeks. Sign up below.

Related Posts​


Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From


32 Signs You Might Be a Social Media Marketing O.G.


Will the Power of Influencers Impact the 2024 Campaign Trail?


The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game


Ignite Social Media Announces Release of Groundbreaking Ebook: “Social Media & AI: An In-Depth Analysis”


The post What is This “Deinfluencing” Trend and Should Brands Care? appeared first on Ignite Social Media.
 
Top Bottom