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Rainmaking Recommendation #280: The New Enlightened Rainmaker


Staff member
Mar 19, 2024
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The fourth (and last) quarter of this year is starting in less than 3 days. From now until the end of the first quarter of the new year, you will hear and read about creating a business development plan for your legal practice. Article after article and blog post after blog post. There will be podcasts and videos all telling you about creating a business plan for the new year. But the thing is that these plans neglect to consider that we also have a life and not just a work life.

Recently, I asked one of my clients when he last had a date with his wife. He couldn’t answer. Another client lamented the fact that he hadn’t worked out in ages. You don’t have a life when you only work, eat, and sleep.

Since 2002, I have been talking and writing about Enlightened Rainmaking. Enlightened Rainmaking is lawyer business development that takes into account the other areas of life that will make you successful:

  • Physical & Health Goals
  • Career & Financial
  • Home & Family
  • Social
  • Intellectual
  • Spiritual

But for reasons I don’t want to go into in this blog post, I, too, have concentrated on just the Rainmaking and Business Development aspects. While I love doing so, I have been doing my clients (and newsletter audience) a true disservice. There is so much more to life than just that. I should know; I just found out the hard way.

And this is where the fun is about to begin. I have mentioned in my newsletters that things will change: Starting in October, we will concentrate on all aspects of life so you can succeed.

I will help you create and achieve goals in every area of your life, and I will also be accountable to you for completing the goals I wish to achieve.

And if you think this is all hogwash and woo-woo stuff, you are mistaken. For example, a recent article on Forbes.com says:

Fascinating data suggests exercising – especially in the morning – may be a a near-panacea for success. Specifically, when you exercise in the morning it impacts your productivity and achievement as well as your stress, wellbeing and happiness.

So, the next time you read these Rainmaking Recommendations, I will start teaching you to create goals in every area of your life AND build a great big book of business ethically.

And it all can be done! You do have the time, and you do have the ability. Maybe you need to know how. That’s why I am here.


The post Rainmaking Recommendation #280: The New Enlightened Rainmaker first appeared on Enlightened Rainmaking.
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